SAP CRM is a system for customer
relationship management – a complete solution for the coordination of officials
from the marketing, sales, service and maintenance departments of the company, and for the
management of its resources and partners within the customer relationship strategy. The solution facilitates the optimization of business processes
in the enterprise, the communication
channels and their management,
by providing the current
information about the
customer. The aim is to improve the quality of service and create long lasting business relationships.
How SAP CRM helps your business?
- Increases profitability after
process optimization of sales, marketing and customer service;
the cost of sales through faster successful closing of business deals;
employees and customers within the full relationship cycle;
- Leads to
establishing long-term customer relationships.
How is all that achieved?
information environment – SAP CRM integrates all the information of existing and potential customers, the
products, services and
prices of the company;
of the most promising customers by using the information about past and future
orders in their profiles;
planning, analysis and management of the contact information - including history of previous
- Sales management – from the moment of attracting the customer to
the moment of product sales;
of the service during
and after the sale;
and forecasts - SAP CRM allows
you to work with all gathered information related to your customers, as well as
to your organization.
SAP CRM Marketing
– automates the planning
of marketing activities, the performance of campaigns and measurement of their
effectiveness. It helps to manage contacts and customer segmentation.
SAP CRM Sales is a tool for managing the sales
process. It is used for planning and forecasting of sales, and monitoring the
whole process of communication with the customer. It serves for the management
of key customers, contacts, tasks, potential deals, pricing, orders, contracts,
commissions and expenses on a regional and global level.
SAP CRM Services It is used throughout the whole process
of customer service – from the first response to an inquiry through the deal confirmation
and to the issuance of an invoice. It allows the creation of quotations and their
processing, the creation of requests and assigning them to certain employees,
management of warranties and receivables, logistics and costs.