SAP CRM

SAP CRM is a system for customer relationship management – a complete solution for the coordination of officials from the marketing, sales, service and maintenance departments of the company, and for the management of its resources and partners within the customer relationship strategy. The solution facilitates the optimization of business processes in the enterprise, the communication channels and their management, by providing the current information about the customer. The aim is to improve the quality of service and create long lasting business relationships.

How SAP CRM helps your business?

• Increases profitability after process optimization of sales, marketing and customer service;
• Reduces the cost of sales through faster successful closing of business deals;
• Binds employees and customers within the full relationship cycle;
• Leads to establishing long-term customer relationships.

How is all that achieved?

• Unified information environment – SAP CRM integrates all the information of existing and potential customers, the products, services and prices of the company;
• Selection of the most promising customers by using the information about past and future orders in their profiles;
• Storing, planning, analysis and management of the contact information - including history of previous communication;
• Sales management – from the moment of attracting the customer to the moment of product sales;
• Management of the service during and after the sale;
• Analyses and forecasts - SAP CRM allows you to work with all gathered information related to your customers, as well as to your organization.

Components

SAP CRM Marketing – automates the planning of marketing activities, the performance of campaigns and measurement of their effectiveness. It helps to manage contacts and customer segmentation.

SAP CRM Sales is a tool for managing the sales process. It is used for planning and forecasting of sales, and monitoring the whole process of communication with the customer. It serves for the management of key customers, contacts, tasks, potential deals, pricing, orders, contracts, commissions and expenses on a regional and global level.

SAP CRM Services It is used throughout the whole process of customer service – from the first response to an inquiry through the deal confirmation and to the issuance of an invoice. It allows the creation of quotations and their processing, the creation of requests and assigning them to certain employees, management of warranties and receivables, logistics and costs.